Influencers and Sweat Equity
From the collection of posts I wrote while at Brains on Fire: Influencers and Sweat Equity
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Who are you influencing?
The latest thing that most social media types are complaining about is an article in the Harvard Business Review entitled, “The Social Media Bubble,” where Umair Haque (Director of the Havas Media Lab)...
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The only thing that beats passion…
…is deeper passion. So I say quit it with the influence thing. It’s a debate that’s been raging on for years now. And you know on which side of the line I stand – I’ll take passion over influence any...
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They’re not influencers, they’re broadcasters
Influence, influence, influence. We’re all talking about it – even if it’s only to complain about everyone talking about it (guilty). We’re trying to measure it. Quantify it. Identify it. Use it. Abuse...
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Solving the “Measuring Influence” Problem
Or maybe not. But I have an idea. Please follow the bouncing ball for a moment. Working at a global agency and for big ‘ol brands, I can tell you this: in the real world, your online influencer rating...
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Meet in the Middle
Irony can be very entertaining…especially in the social media fishbowl. On one hand, we hear the SM kids shouting from the rooftops that it’s all about one-on-one conversations. How it’s high-touch....
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Social Business Means Cultural Change
Social business. All the cool kids are doing it. Come on, you should do it to. Why? You’ll be POP-uLARRRR!! Like victims of high school peer pressure, everyone in the digital world is talking about how...
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What real word of mouth looks like
Gather ’round, kids because I want to share a case study with you that I just can’t seem to get out of my head. It’s about a year old now, but the lessons you can learn from this one will stick with...
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Define the (Social Media) Relationship
Here’s the thing about creating relationships with influencers – or with any customers for that matter: BOTH sides have to want the relationship. That’s just the way any healthy relationship works....
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Brains on Fire Book Revisited Part 3: First Conversations
via @zixiangchen In third installment of revisiting the Brains on Fire book three years later (the first two are here and here), we’re taking a look at the “first conversations” when it comes to...
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